Before coming to film music direction, AR Rehman has composed a number of wonderful jingles for various old advertisements. I have heard these jingles and I was familiar with all these three ads, but I didn’t know that there was a common thread behind all of them – A R Rehman!
I have this tune as my ring tone. Its a good solution to the automated spam calls I get from my cell phone operator – Now, I get to listen to this jingle every time a spam call comes! It seems it was this tune that inspired Mani Rathnam to try A R Rehman for his first movie – Roja. This ad also has a very young Aravind Swamy.
Who could forget this Titan Watches ad? It was popular all over the country! It seems the instrumental was adapted from Mozart’s 25th Symphony. The whole ad adds such a festive mood! I loved it back then!
I am sure many of us remember this ad as well. The voice over was given by Kavita Krishnamurthy it seems. The beats and the voice were so refreshing, back then!