Technology has simplified many things for us. At the click of a button, we can get anything. As with everything else, greeting cards have taken a new avatar as e-cards. They are not only simple to create and send, but also cost nothing.
These days, we are lazy even to visit an online greeting cards site and hence just a ‘Happy birthday’ or ‘Happy anniversary’ message on the Facebook wall seems good enough. Why take even that much effort? Sign up with some app and that will automatically send wishes for all our friends, on their birthdays. This is easy and takes absolutely no efforts on our part. What will the person who received the automated message think?
What is this technology doing to us?
Just fifteen years back, we used to maintain diaries with the birthday lists of all our friends and family, we used to visit greeting card shops and select cards for hours together, we used to plan in advance and send greeting cards by post and what not.
We used to take so much efforts and obviously the person who received the greeting card was so thrilled and happy. Because they too knew the amount of efforts taken by us. They knew that we considered them important enough to take so much efforts. They knew that we care for them and love them.
But what about now?
Of course, there are physical greeting cards even these days. But when was the last time you received one? Or, when was the last time you sent one?
Don’t we consider wishing people online on social networks/email an obligation to perform? A duty to complete? A task to dispense with, as soon as possible? What’s the fun in that? What’s the value it creates?
Nothing can replace the joy of getting a physical greeting card from a loved one and saving it for eternity to remember the happy moments in one’s life. One look at the handwriting of a loved one (on a greeting card) after many years is sufficient to bring back all the good old memories.
Can we say the same about electronic cards/Facebook messages? Do people even revisit their e-cards and Facebook messages?
Of course, physical greeting cards are not dead. But the attitude of people towards them is slowly dying. No, they have not lost their value. People have become plain lazy or too busy.
Next time when there is a birthday or anniversary of a loved one, try sending them a physical greeting card by post/in person. They’ll be thrilled beyond your imagination.
What do you think?