Proceeds go to Charity. Like, Really?

Overpriced shows and events nowadays seem to have this line by default in their ads – “Proceeds from this show go to charity.”

Now, I don’t have any issue with such publicity stunts as long as even a fraction of the money they collect actually goes to a charity and is helpful to someone in need, some way.

But I seriously doubt if that happens.

I am not skeptical about all event organizers. Some of them announce the name of their charity partner in their ads and they even invite people from the charity organization to participate in their events. I am sure some good is happening somewhere. I have not (yet) lost confidence in humanity.

But some ads I saw recently more than irked me. These organizers think that by just including one line on charity people will instantly take their credit cards and buy the tickets. They don’t mention anything about the cause they are supporting or mention something vague.

If they are serious about the cause they would support, why can’t event organizers put up the actual data on ticket collection, expenditure, and proceeds that were actually given to charity, post-event, at least on their website?

I have never seen any such declaration. Have you?

Don’t you think a declaration like that will enhance your credibility and enable you to be transparent? Don’t you realize that it will also encourage people to donate more and bring in future donors?

Consider how movie tickets are cost-competitive in spite of huge production budgets. They have figured out how to provide economy on scale, and give the entertainment people want without over-charging.

I feel event organizers should utilize newer distribution mediums like the Internet to reach more customers and reduce individual ticket prices. Esp. considering that there is so much competition from books, movies, TV shows, etc., all of them at a fraction of the cost, none of whom are ashamed to declare that they are professional business people who provide value to earn money.

If event organizers focus on ‘donations’ as the main selling point of their offering, and not the content/experience, then they are in a different business altogether. At least if we donate directly to causes, we can be (somewhat) sure that (some of) our money will actually be used towards that cause.

Destination Infinity


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