A R Rehman’s Old Ad Jingle – Leo Coffee, Titan Watches & Garden Sarees – Pure Brillance

Before coming to film music direction, AR Rehman has composed a number of wonderful jingles for various old advertisements. I have heard these jingles and I was familiar with all these three ads, but I didn’t know that there was a common thread behind all of them – A R Rehman!

Leo Coffee Ad:

I have this tune as my ring tone. Its a good solution to the automated spam calls I get from my cell phone operator – Now, I get to listen to this jingle every time a spam call comes! It seems it was this tune that inspired Mani Rathnam to try A R Rehman for his first movie – Roja. This ad also has a very young Aravind Swamy.

Titan Watches Ad:

Who could forget this Titan Watches ad? It was popular all over the country! It seems the instrumental was adapted from Mozart’s 25th Symphony. The whole ad adds such a festive mood! I loved it back then!

Garden Sarees:

I am sure many of us remember this ad as well. The voice over was given by Kavita Krishnamurthy it seems. The beats and the voice were so refreshing, back then!

Destination Infinity

If you are feeling very nostalgic today, go ahead and read the 50 Glorious Years of Doordarshan articles written by Sandhya: Part 1, Part 2, Part 3 & Part 4.

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21 Replies to “A R Rehman’s Old Ad Jingle – Leo Coffee, Titan Watches & Garden Sarees – Pure Brillance”

  1. Oh, God, thank you for quoting me, Destination Infinity! I am honoured!

    I love all the three jingles even now! The garden tune was used in a Roja song. Let me remember and write tomorrow!

    1. Pleasure is mine Maami. Those articles were a good series – there was a lot of information in them. A R Rehman sometimes uses similar tunes in his songs doesn’t he?

      Destination Infinity

    1. There was a time when I used to listen to the songs from Taal continuously for hours – I never got even close to bored. It seems he uses only Indian traditional instruments in that movie – No western beats at all!! Brilliance!

      Destination Infinity

    1. I didn’t remember the Garden sarees ad, but after watching it a couple of times I now recollect it – Its the voice, actually!

      Destination Infinity

  2. Thank you so much for sharing this post DI. I never knew that AR Rehman had composed the music for these advertisements.
    The Titan ad is my favourite. It’s music is very soothing to the ears πŸ™‚

    1. There were a couple more in youtube, but that was applicable mostly for the South population, hence I did not put it. I too did not know that he gave music to these ads until recently.

      Destination Infinity

    1. The Leo ad was particular to TN, so people from other states may not be familiar with it. I too liked the Titan ad very much…

      Destination Infinity

    1. I remember the music in the first ad, not so much the visuals. But I remember the visuals in the second ad along with the music. The third one – I don’t remember much. I think we had variations of that Garden sarees ads those days.

      Destination Infinity

  3. I was a kid when these ads were being telecasted and I remember humming the tunes long after the ad was over. I still hum these tunes sometimes when I make coffee or wear a Titan watch.

    Thanks for the induced nostalgia, Rajesh.

    Joy always,
    Susan

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