Thoughts

Organic Proteins for a Fitter & Healthier India: OMG!

This is a guest post by Kasi. 

Administrator’s note: I met Kasi during a recent event. He is trialing his new venture in India. Since his enthusiasm for his business impressed me, I invited him to write a guest post to educate readers on Enhancing Fitness through Organic proteins. The opinions mentioned in this post are the author’s and readers are encouraged to do thorough research/evaluation before deciding. Over to Kasi . . . 

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My name is Kasi. I am a British Indian. Indian by origin, British by birth, Entrepreneur by spirit.

I went to 12 different schools in 10 different cities in 3 different continents ultimately graduating First Class with Triple Honors from Durham University. I had stints in Investment Banking, Trading and Consulting before plunging head-on into Bone and Dental (BD). BD is my long, cultivated social entrepreneurship opportunity which originated in Mozambique but I am now trying to spread the goodness across the seas.

OMG! is my venture focusing on providing a good natured protein to the Indian consumer. I want to effectively create a fitness revolution through OMG! Products.

OMG! is currently trialing in the Indian subcontinent. It is a health product firm which specializes in pioneering protein technology. We develop proteins and produce them organically.

In my experiences with healthcare, I believe the long kept secret to physical fitness and health is ‘Protein’ which when twinned with the act of being ‘Heathy’ leads to enduring physical fitness. OMG! aims to better define these two words. We sell health products heavily tested and globally accredited which could be used by everybody (from gym-buffs to health conscious aunties) produced from the most organically cultivated agricultural and the best free range dairy farms from across the world.

We only produce products that we would use ourselves and don’t personally consider vanity spend. I don’t want to waste my time or my colleagues’ time by producing things that are not going to make you healthier, leaner, fitter or stronger. It is just not worth our time to be another protein player. We want to be the future of fitness, starting with good protein and tailored supplements for bodybuilders.

There are two options when it comes to proteins in the modern day. Natural or extracted from Naturally occurring sources with no additives. It is very hard for you to hunt down varied sources of proteins including various methods of understanding how to cook them. It is cost-inefficient, time consuming and more often than not you end up cooking the protein away. So we are a protein product as in we extract from naturally occurring sources without any additives.

We are not a protein supplement which uses unfounded practices and have no transparency in how they are sourcing the whey. So these make the options easier you can either buy OMG! protein and live long enough to not only see your great-grandkids and beat them at an arm wrestle or you can buy other generic protein s**t (yes, I said it. You will agree with me once you see what the market consists of now) and blow out your kidneys.

In terms of value for money, we provide the most healthy and cost-efficient protein gram-per-gram available in the market. The market includes natural proteins and proteins extracted from naturally occurring sources (the likes of OMG!)

In fact, we are constantly innovating. We have devised the soluble proteins available which means you can not only have protein dosas but even protein puris. In fact, I can solemnly say that we have conducted more research on not just the product efficiency but how it will impact you in the long term than any other protein you have ever put into your mouth.

Our emphasis on organicity is so high that we welcome you to come and visit our farms, especially our cows. OMG! Proteins are handcrafted with love and accomplished through the passionate labour of nutrition experts and organic farmers. Hope you will cherish the product and see its innate goodness as much as we do. I want you to be healthy. I want you to live better.

OMG! will aid in developing a leaner, stronger, fitter and healthier India.

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